So with the goal of doing all we can to prevent having our local search rankings tank, we’ve put together 7 easy to make local SEO mistakes to stay away from.
All of us are busy in our local businesses, and it can be all too easy to make mistakes in SEO, especially since the darn thing keeps changing all the time. Very few of us can afford the luxury of having a full-time SEO expert on staff, so we are left to soldier on, hoping to not make a fatal mistake.
- Lack of local content – If you to attract a local audience, you need at least a handful of local content. In addition, it would be great if that could happen on an ongoing, consistent basis, as Google always rewards fresh content.
- Keyword strategy is non-existent – If you are unsure just which keywords you wish to target, you are lost before you begin. Take the time to do or commission some keyword research so that you can properly optimize your site.
- Few or no reviews – You need review, and the most effective way it to ask some of your most satisfied customers to help you. They will usually be happy to, and this evidence of social proof will go a long way for you. Also, don’t attempt to manipulate reviews; you will be discovered.
- Inconsistent NAP data – Make sure your name, address and phone is identical across all social and web platforms. Very easy to do, and very important for Google.
- Not using videos – Don’t think videos are for local SEO? Try again. You can rank easily on YouTube for local keywords your customers are searching.
- Absence of Social media – Be sure you tie in your social media pages to your site, and offer people the opportunity to share your content all over the place. If you miss out on this one, you will regret it.
- No mobile optimization – Since now over half of all searches are not only local in intent, they are done via a mobile browser, which means that your customers are out there searching for you on their phones, and you’re telling me you’re not available? That’s a bad idea.
I hope that you enjoyed this post, and that you found it helpful. Make sure to share it on the social channels below if you think someone else could benefit.